With AI Max, Google takes another step toward fully automated search advertising. During this year’s Friends of Search event, significant attention was paid to AI Max in Google’s session. Less reliance on keywords and greater trust in AI: that is the core of the proposition. But how does this promise compare to reality?

A practical guide with learnings, best practices, and checklists per channel, ensuring your brand is prepared, flexible, and impactfully visible throughout the tournament.

Search is no longer just Google, but a behavior-driven, cross-platform playing field. Generative AI tools such as ChatGPT and Google’s AI Overviews are replacing the static results pages that dominated over the past two decades.

Discover how Ramadan shapes media behavior and consumer spending in the Netherlands. Learn actionable strategies for brands to create authentic, culturally sensitive campaigns during Ramadan and Eid al-Fitr. Explore real-world examples and tips for inclusive marketing that builds lasting trust.

In a field that keeps accelerating, media planning can sometimes feel surprisingly stable. We analyse, build, estimate and lock in choices.

Discover how brands can transform live moments into powerful movements with authentic storytelling and real-time engagement. Read expert insights and practical tips from Tale Meester Live to boost your marketing strategy and connect with your audience.

How can we create content that, on one hand, appeals to what people want to see, and on the other hand, is suitable for information that helps AI make decisions and recommendations?

How recognizing, evaluating and considering influencer marketing as a mass medium takes campaigns to the next level.

This Playbook outlines six distinct models of brand– creator collaboration, ranging from simple ‘plug-and- play’ tactics to deep, co-created innovation.

See how AI is making media planning smarter and easier. This article shares simple, real-world tips to boost your results. Discover how practical AI can help your team work better and faster!

Amazon's Prime Day. Drive brand growth and sales

Gaming as a scalable driver of brand growth

After rapid progress in 2023, there seems to be no slowdown in the technical development of AI models, services, and tools. Sora, Gemini 1.5, Gemma and EMO AI are just a few models announced in recent weeks that will impact ad creation and activation in coming months.

A summary of the biggest story throughout 2023 in our Rapid Responses.

This month's edition covers new technology-driven opportunities for brand growth. From Virtual Reality to physical immersions.

This month’s edition covers innovative and integrated solutions for tracking, managing, and leveraging media quality as long-established shifts in consumption reach maturity.