Latest opinions

Latest opinions

The sharpest commentary from our marketing leaders on all the big issues.

AI innovations that are changing the marketing landscape

Anna Witteveen 9/17/24 Anna Witteveen 9/17/24

AI innovations that are changing the marketing landscape

Practical AI innovation in media

Anna Witteveen 7/15/24 Anna Witteveen 7/15/24

Amazon’s Prime Day. Drive brand growth and sales

Amazon's Prime Day. Drive brand growth and sales

Anna Witteveen 4/23/24 Anna Witteveen 4/23/24

Gaming as a scalable driver of brand growth

Gaming as a scalable driver of brand growth

The complexity of AI continues. The importance of alignment for unlocking sustainable growth

Anna Witteveen 3/11/24 Anna Witteveen 3/11/24

The complexity of AI continues. The importance of alignment for unlocking sustainable growth

The complexity of AI continues. The importance of alignment for unlocking sustainable growth

Rapid Response: OMD Responding Rapidly Annual Report

Anna Witteveen 12/14/23 Anna Witteveen 12/14/23

Rapid Response: OMD Responding Rapidly Annual Report

OMD Responding Rapidly 2023

Anna Witteveen 10/19/23 Anna Witteveen 10/19/23

New technology-driven opportunities for brand growth

New technology-driven opportunities for brand grow

Managing media quality in a fast- changing media environment

Anna Witteveen 9/14/23 Anna Witteveen 9/14/23

Managing media quality in a fast- changing media environment

Managing media quality in a fast-changing media environment